Monday, May 4, 2009

Fashion - Catalyst For Social Change

Midway through the last century, fashion and style began to take on a much more complex connection to the social issues of the day. When the Beatles exploded on the scene in the early 60's, style became much more tightly connected to point of view and political persuasion than at any time in the past. As time has gone on, the fashion world has been increasingly vocal about many of the social problems of the day.
One of the first points of contact between fashion and social issues was the Vietnam War and the developing opposition to that conflict. Invariably, those strongly opposed to the war wore their hair long and favored tie-dyed "hippie" clothes while those who supported the conflict wore their hair short and chose clothes that were much more conservative in nature.When the opposition succeeded in hastening an end to the Vietnam conflict, it seemed only natural that these activists (as they were now called) would turn their attention to other pressing social issues and style and fashion offered several flashpoints which could be exploited.
Animal rights activists came down hard on the fashion industry for supporting the cruel capture and killing of animals in order to support many of the popular styles of the day including furs, minks and other clothing. This led to a number of consumer boycotts and those wearing the clothing were often confronted on the street.
It was about this time that Hollywood began to inject itself much more strongly into social issues and thus began a long line of actors and actresses who would take strong stands on these issues and again, the fashion world was the perfect target.

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